Our Story

Ruid was built around three actions: focus on the task, fight through the hard part and finish properly. It is a straightforward idea, but one that applies to sport, work, training and everyday life.

Ruid was started by Findlay. He is 14, a rugby league player and fan, and he has wanted to build a business for as long as anyone can remember.

The first caps were designed for his rugby community: teammates, coaches and the crowd on the touchline. But the idea behind them turned out to be bigger than one sport, so Findlay decided to build a proper brand around it.

Every part of Ruid has been shaped by Findlay, with his dad backing him up: the badge, the colours, the caps and the words on this page. This is his first business. He does not plan on it being his last.

Findlay, putting the work in.